ROSÉ Unveils Her Debut PUMA Collection

Rosé enters a pivotal period with the release of her first complete collection, “PUMA x ROSÉ,” following her appointment as a worldwide ambassador and partner for PUMA in 2024. The monochromatic drop presents a world as perceived by Rosé herself, brimming with nuanced allusions and moulded by her distinctive fusion of…

Read more

PUMA Speedcat Returns with Rosé in a New Colourway

Supported by K-pop phenomenon Rosé, PUMA’s famous Speedcat is back on track, keeping its sleek yet fiery design with a striking new colourway. Rosé represents calm in her most recent PUMA ad, emphasising the Speedcat’s innate “idle speed” that is constantly poised to ignite. The low-profile trainer is positioned against the…

Read more

PUMA Launches its Global H-Street Experience in Seoul

Igniting the city with a jolt of global energy for the launch of their new H-Street trainer, PUMA has taken over Seoul. Transforming Seoul into an intersection of sport and style, the brand has curated an immersive H-Street experience. Drawing a stellar crowd of PUMA family, friends, and VIP guests, the…

Read more

Puma and Rombaut Continue Futuristic Collaboration

Puma and Rombaut are continuing their futuristic collaboration as they have released the the second iteration of their collaborative footwear following a rapidly sold-out market debut earlier this year.  Extending their futuristic approach to footwear, the second drop explores the intersection of forward-thinking design and sustainable craftsmanship. The collection which was…

Read more

Dua Lipa Unveils New PUMA Speedcat as Partnership Continues

Continuing their successful partnership, music icon Dua Lipa and PUMA has dropped a new iteration of the beloved Puma Speedcat. Letting her distinctive footwear take centre stage and continuing her influence on contemporary style, The fashion icon debuts two brand new Speedcat colourways as the star of the brand’s latest campaign.…

Read more
AratheJay for Puma

AratheJay Stars in Puma’s New Black Star Jersey Campaign

Ghanaian artist AratheJay has been featured in the latest Puma Black Star jersey unveil, commemorating Ghana’s 68th anniversary.  The new kit, designed by Jefferson Osei (Papa Ghana), co-founder of Daily Paper, draws inspiration from the iconic Ghanaian board game ‘Counters Ball’, merging tradition with modern football aesthetics. Directed by Prince Gyasi,…

Read more