Future, an American rapper, is the newest brand ambassador for Louis Vuitton. According to men’s creative director Pharrell Williams, Future is the company’s “Friend of the House,” and he keeps expanding his network of “LVers.” Vuitton’s “unwavering dedication to recognizing and celebrating talent across cultural landscapes” is further demonstrated by the…
As the House gets ready to present its Cruise 2027 collection in New York City in May of next year, a new chapter for Louis Vuitton is beginning to take shape. The announcement marks a fresh creative exchange between the Maison and one of the most significant cultural hubs in the…
Cuteness overload. Jude Bellingham, a football player and friend of the house, is the new face of Louis Vuitton’s SS26 Pre-Collection lookbook, which we have already seen. The Getaway campaign, which combines Louis Vuitton’s sophisticated Parisian traditions with a decidedly British dandy sensibility, delves into the subject of rural escape under…
Inspired by American college codes and British ancestry, Pharrell Williams’ Fall 2026 capsule collection makes its in-store premiere, highlighting the cross-cultural conversation at the core of Louis Vuitton menswear. In Selfridges Manchester Exchange Square, Louis Vuitton opens its first solo menswear store, marking a significant milestone. The entire Louis Vuitton men’s…
In the Spring–Summer 2026 Formal Wear Collection, Pharrell Williams introduced Louis Vuitton’s notion of dandyism and unique expression in menswear, which is embodied by renowned English football player Jude Bellingham, a midfielder for Real Madrid C.F. A year after being named a Friend of the House for the first time, Bellingham…
Pharrell Williams and NIGO explore “Phriendship” and cultural exchange through a poetic campaign. The Louis Vuitton Fall/Winter 2025 Menswear collection, co-designed by Pharrell Williams and longtime collaborator NIGO, arrives in a striking campaign that explores how the past informs the present, an exquisite exchange of what the duo call “Phriendship.” Set…
Louis Vuitton has reunited with Takashi Murakami for the third and final installment of their 20th-anniversary re-edition collection. This time, the spotlight shines on Murakami’s super cute smiling Cherry motif, splashing its irresistible charm across a vibrant lineup of over 70 goodies. With techniques like glossy 3D printing on a brand-new…
Jay-Z made waves at Fanatics Fest this weekend, but it wasn’t just his presence that caught attention—it was the footwear. The music mogul stepped out in the newly released Louis Vuitton x Timberland boots, a standout collaboration that has finally hit stores after months of anticipation. First previewed by Pharrell Williams,…
Louis Vuitton has officially announced England and Real Madrid star Jude Bellingham as a ‘Friend of the House.’ The 21-year-old football sensation joins an elite group of ambassadors, including rapper Pusha T, tennis prodigy Carlos Alcaraz and basketball phenomenon Victor Wembanyama. Jude Bellingham’s association with the iconic French fashion label has…
American rapper, Pusha T has been named the newest house ambassador for Louis Vuitton. This appointment deepens his longstanding artistic partnership with Pharrell Williams, who currently serves as the Men’s Creative Director for the French luxury brand. King Push’s ambassadorship, announced on Monday, is a natural extension of his ongoing relationship…