Future is the newest “Friend of the House” for Louis Vuitton.

Future, an American rapper, is the newest brand ambassador for Louis Vuitton. According to men’s creative director Pharrell Williams, Future is the company’s “Friend of the House,” and he keeps expanding his network of “LVers.” Vuitton’s “unwavering dedication to recognizing and celebrating talent across cultural landscapes” is further demonstrated by the…

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Future Reflects on Loss with New Video for “LOST MY DOG”

Future releases the official music video for his heartfelt track “LOST MY DOG” from his historic album MIXTAPE PLUTO. The black-and-white film, which was directed by Henri Alexander Levy, depicts a very moving future in which a close friend dies from a heroin overdose. The song, whose lyrics allude to a…

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Future

Future Unveils First Solo Project ‘Mixtape Pluto’ of 2024

Award-winning American rapper and songwriter Future has finally unveiled his ‘Mixtape Pluto’ full-length studio album. Released in September 2024, the album arrived via Freebandz and Epic Records. The release comes after Future became one of the most streamed rappers of all time on Spotify after nearing 50 billion streams. ‘Mixtape Pluto’…

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