A month ago, we informed you about A$AP Rocky and Margaret Qualley being caught recording something in New York. Well, now we finally know what they were cooking up.
The enigmatic photo shoot was a part of a short film that introduced Rocky to the fashion brand, according to Chanel, which has formally unveiled him as its new ambassador. The initiative demonstrates how Rocky’s blend of street style and elegance complements Chanel’s expanding vision, displaying his innovation and the brand’s faith in his cultural pull.
The film, directed by Michel Gondry, follows Rocky and Qualley through a beautiful, cinematic storyline across Manhattan, ending with a symbolic proposal outside a tube entrance.
Under Blazy’s supervision, Chanel is embarking on an exciting new chapter with this chic fusion of music, cinema, and high fashion.
Matthieu Blazy on Tuesday at 8 p.m. NYC time presented his first Métiers d’Art show.
