Brunello Cucinelli has created a momentous festive partnership with Harrods, bringing the enchantment and philosophy of its home hamlet, Solomeo, to London for the season. Launched on Monday, December 1st, the collaboration uses Feelosophy, an immersive, chaptered story honouring the brand’s humanistic principles of dignity, grace, and balance, to alter 21 of the famous department store’s windows on Brompton Road and Hans Crescent. The display combines poetic design, lively storytelling, and the house’s distinctive cashmere essence. It centres around Philo, a kind white griffin inspired by Solomeo’s heraldic insignia.
The experience continues into themed pop-ups, a unique film projection and a six-metre Christmas tree installation, complementing a bespoke menswear and womenswear capsule made for the occasion. Together, the activation brings Brunello Cucinelli’s “visionary dream” to life, illuminating Harrods with a uniquely Italian warmth and elegance for the festive season.
