Brazilian football legend Ronaldinho has attended Nude Project’s exclusive, surprise gathering at their Poblenou headquarters, marking a celebratory culmination of their “Lil Kid, Big Dream” collection.

Nude Project hosted the exclusive after the launch of their collaboration with the retired football icon.

The highly profiled brand’s headquarters were transformed into a buzzing celebration, drawing hundreds of eager fans hoping to share a moment with the legendary Brazilian athlete just weeks after they debuted the collection.

The surprise gathering was an immersive and worth remembering experience, more than just an ordinary promotional event. From curated tours and Brazilian-inspired refreshments to a high-energy DJ set led by Ronaldinho himself, the event embodied the collection’s spirit. It was a vivid expression of the synergy between the athlete’s artistic vision and the brand’s lifestyle ethos, bringing fans into the heart of the story.

Narrating Ronaldinho’s personal and inspiring journey, the “Lil Kid, Big Dream” collection, encompassing over 30 pieces has been received with green light by the audience, and while doing collaborations is a daily-thing in fashion, creating an experience that strengthens buyer-brand relationship seems a very easy task for Nude Project.

Check out some snippets from the gathering below.