Stepping out of the gym and into the streets, Under Armour is entering a new chapter with UA Echo. Marking a fresh chapter for the brand, the latest campaign is a bold new silhouette.

 Under Armour teamed up with style renegade Bloody Osiris for a campaign that blends athletic grit with streetwear attitude to launch the shoe.

UA ECHO is a bold signature statement made by the brand and not just a shoe. Sculpted, unapologetic, and built for impact, it speaks to a generation that moves with purpose and expresses through style.