USHER Steps into the world of Fragrances.
USHER has formally been named the face of Ralph Lauren Fragrances’ newest fragrance, “Ralph’s Club New York Eau de Parfum.” This is the first fragrance campaign for USHER and the brand’s first collaboration with a music legend of his quality, which is a significant first for both.
The ad embraces the contemporary, rebellious energy of today while paying respect to the golden past of New York City. Ralph’s Club New York reflects the very core of USHER’s own unmistakable style and presence by capturing the audacious splendour, genuineness, and lively spirit of Manhattan. It’s a scent for people who, like the city it symbolises, command a space with charisma and assurance.
