Rosé enters a pivotal period with the release of her first complete collection, “PUMA x ROSÉ,” following her appointment as a worldwide ambassador and partner for PUMA in 2024. The monochromatic drop presents a world as perceived by Rosé herself, brimming with nuanced allusions and moulded by her distinctive fusion of edge and elegance.

With two reinvented versions of the legendary SpeedCat and a distinctive “ROSIE” graphic wordmark, PUMA’s strong sportswear legacy is nodded to while feminine tailoring meets oversized basics. This rhetoric is reflected in the accompanying campaign, which is set against dreamy, pastoral backdrops.

The collection is already out. Check out campaign photos below.