Four-time Grammy nominee Rocky Dawuni has unveiled the official music video for his powerful anthem, “Rise,” which is nominated for Best Global Music Performance at the upcoming 67th Grammy Awards. The song, hailed as a “rhythmic call to arms to elevate the energy of hope,” is a compelling blend of Afrobeat, Highlife, and contemporary Hip-Hop influences.
Speaking about the inspiration behind “Rise,” Rocky shared: “Rise” represents to me a rhythmic call to arms to elevate the energy of hope. It is a song that embraces a diversity of sounds and cultures to forge a soundtrack for these turbulent times. Rise is a call to action for all people to inspire one another through sharing our talent and to keep believing in that spark of divinity that informs our creativity.”
The song’s poignant lyrics—“Imagine what we could do if we organize? Imagine what we could do if we unify?”—resonate as a commanding declaration of resilience and empowerment in an increasingly divided world.
Produced by industry heavyweights FB Da Mastermind (Nicki Minaj, Ariana Grande) and Nabeyin Panford (Travis Scott, Kanye West, SZA, Drake), “Rise” stands out for its seamless fusion of vibrant Afrobeat and Highlife melodies with modern Hip-Hop undertones. Rocky’s dynamic vocal delivery further infuses the track with an uplifting sense of optimism and determination.
The visually stunning video, directed by renowned Ghanaian filmmakers Twinsdntbeg, brings the song’s message to life. Shot with a cinematic touch, the video captures a kaleidoscope of cultures and emotions, aligning perfectly with the song’s call for unity and action.
Released under AQUARIAN Records and distributed by Tuff Gong International, “Rise” continues to position Rocky Dawuni as a global beacon of hope and inspiration.
