Radical innovator and genre-blurring artist Rema is back with his new single, “Baby (It’s A Crime)”.Sampling the iconic Sade and produced by P. Priime, the track first appeared last November as an unfinished snippet. Since then, it has taken on a life of its own, dominating the internet and soundtracking the unforgettable Detty December celebrations and beyond. Staying true to his unpredictable nature, Rema ventures into uncharted frequencies, crafting a refined and luxurious soundscape. What began as a spark of inspiration during a session in Kenya last year has transformed into a smooth, sonic masterpiece, solidifying Rema’s commitment to endless evolution. Accompanying the release is a vibrant video, filmed in London earlier this January, where Rema fully inhabits the song’s hypnotic energy.
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Rema is the vanguard of a global Afrobeats revolution, blending boundary-pushing artistry with an unwavering commitment to excellence. In just a few years, he’s transcended borders, earning countless awards, breaking records, and creating anthems destined to outlive him. His critically acclaimed 2024 album, “HEIS”, was a watershed moment, earning Rema his first Grammy nomination for Best Global Album and cementing his name in music history. Last year culminated with a triumphant homecoming show at Benin’s 12,000-seat Samuel Ogbemudia Stadium, a testament to his roots and enduring connection to Benin City, Nigeria and Africa. 2025 is shaping up to be another monumental year for the unstoppable Rema.
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Kicking things off, he already touched down in London, Paris, and LA, making waves along the way. Spotted courtside in Paris with Central Cee and hitting the studio to work on his next project, the stage is set for something big. With “Baby (It’s A Crime)” spiralling into a global sensation already, all that is left to do is to sit back and tune in. For more information on Rema, please visit: Instagram | Twitter | Spotify
