Supported by K-pop phenomenon Rosé, PUMA’s famous Speedcat is back on track, keeping its sleek yet fiery design with a striking new colourway.

Rosé represents calm in her most recent PUMA ad, emphasising the Speedcat’s innate “idle speed” that is constantly poised to ignite. The low-profile trainer is positioned against the sheer power of a rumbling engine and a blazing-red muscle vehicle in each image, creating tension. Rosé bridges the Speedcat’s distinctive heritage into the present by fusing elegance with its audacious declaration of personality.

A bright, aggressive orange Formstrip contrasts with a calm, pale blue reimagining of the motorsport-inspired silhouette for this new version. The shoe’s strong racing history is gently referenced by this colour scheme.

On July 24, 2025, the new PUMA Speedcat will go on sale at PUMA.com, PUMA flagship stores, and a few other PUMA retailers.

Check out the images below.