Oasis, Britpop icons, surprised fans weeks before returning to the road with a nostalgic Adidas campaign that includes historical footage and “Live Forever.”
With a strong new campaign in partnership with adidas Originals, Oasis has rekindled fan enthusiasm. The campaign, which debuted on Channel 4, is more than simply a commercial; it pays a moving homage to the heritage of the most recognizable band in Britpop.
The video, which is set to the classic song “Live Forever,” combines fresh moments with Liam and Noel Gallagher with iconic footage from Knebworth and Heaton Park. Following hours of mysterious teasers on Oasis’ social media accounts, the complete commercial finally aired at 9 PM to a receptive UK audience, evoking strong feelings among their worldwide fan base.

