The Autumn/Winter 2025 ad by Maison Margiela features Miley Cyrus in a number of eye-catching, artistic pictures taken by famous photographer Paolo Roversi.
Although Maison Margiela has previously chosen ambassadors for particular lines, such fragrances, such as Maddie Ziegler and Sun Yingsha, the Autumn/Winter 2025 campaign featuring Miley Cyrus is the first time the Maison has chosen a person to represent the brand as a whole.
Cyrus announced her participation in the new Margiela campaign by sharing a close-up of her right eye on social media. Soon after, the first portrait of the series was released on both the artist’s and the Maison’s accounts, revealing the actress and singer in a new way: fully enmeshed in the Maison’s essential values.
The picture offers a thoughtful perspective on identity and style while highlighting Margiela’s distinctive balance between structure and deconstruction. The AW25 collection highlights the beauty in what is preserved, salvaged, and eventually bears the marks of time by reflecting on clothing that has been treasured throughout time and is crinkled, faded, patched, and mended.
