JENNIE’s first alliance with the Beats Solo Buds brand debuted in 2024. The campaign went viral online and was one of Beats’ most successful campaigns of the year. This marked the beginning of JENNIE’s association with the company.

The Beats Solo 4-JENNIE Special Edition comes in a gorgeous matte red finish with “R” and “J” lettering accents. It is completed with UltraPlush ear cushions adorned with personalized iconography that are based on the world-renowned singer. JENNIE’s debut solo album, Ruby, is honored with a final touch: an attachable ribbon that can be wrapped into a bow.

According to JENNIE, “Being able to design something together makes this project very personal because beats have always been a part of my daily routine and creative world.” “With the help of these headphones, I hope that people will experience my music in a completely different way.”