As the perfect blend of football, music, and fashion, Paris Saint-Germain has collaborated with South Korean K-pop group BLACKPINK to release their exclusive collection. The BLACKPINK x PSG capsule collection was made available on 30 July 2025, exclusively on the official PSG online store.

Jisoo, Jennie, Rosé, and Lisa are the four members of the South Korean girl group BLACKPINK, which was founded by YG Entertainment in 2016. The group’s worldwide singles include “Kill This Love,” “DDU-DU DDU-DU,” and “How You Like That.” BLACKPINK holds the record for the highest-grossing K-pop girl group tour and was the first K-pop group to perform at Coachella.

The “BLACKPINK IN YOUR AREA” collection is a one-of-a-kind and exclusive capsule that combines the status of the current European champions with the audacious spirit of the legendary K-pop group.

T-shirts and sweatshirts with unique co-branded PSG x BLACKPINK emblems are part of the limited-edition line. The group’s characteristic colour scheme of pink and black serves as the focal point of the creations.

PSG and BLACKPINK’s bond has been growing for a while. Fans may remember Lisa’s visit to the club in late 2023, when PSG President Nasser Al-Khelaifi personally gave her a personalised jersey. Their expanding partnership enters a new phase with this collaboration.

This action is also in line with PSG’s plan to increase its visibility in Asia, a crucial region where BLACKPINK has a sizable fan base and will begin touring in October 2025.