Nigerian musician Ayra Starr has been revealed as a new member of Roc Nation, the entertainment conglomerate established by world-renowned Jay-Z.
Despite her recent agreement with Roc Nation, Ayra Starr is still one of the top performers signed to Mavin Records.
It is anticipated that her move to Roc Nation will result in a distribution agreement similar to those of well-known celebrities like Megan Thee Stallion, who is also signed to the same label.
In addition to providing opportunities for high-profile partnerships, strategic branding, and a broader industry reach, the agreement is anticipated to boost her international expansion, especially in the U.S. and European markets.
