Who better to perform a radical rework of eyewear than A$AP Rocky? Rocky, once again collaborating with Ray-Ban, has debuted his most recent collection, “Next Generation,” a daring, avant-garde capsule that debuted on the AWGE runway during Men’s Paris Fashion Week.
He sees this as a vision of the future rather than merely a collection. Three unique silhouettes—Ultra Wrap 001, 002, and 003—are included in the collection. They are all designed with a gravity-defying aesthetic that combines sleek futurism with Rocky’s distinctive Harlem edge. Consider sculptural lines, aerodynamic curves, and ultra-wrapped profiles in frames with mirror finishes, gold, and black.
Each pair is created in extremely limited quantities, stamped with the Ray-Ban x A$AP Rocky symbol, and housed in a collector-grade plexiglass cube.
Take a look at what’s on offer below.


