070 Shake has been announced as the next brand ambassador for Dior. With a heavyweight lineup already gathered by Jonathan Anderson, the house’s newest acquisition is one worth paying attention to.

Her selection feels less like a surprise and more like a purposeful step towards a future-leaning creative identity. Over the years, 070 Shake has carved out a distinct artistic lane, merging poetic intensity with experimental soundscapes that challenge standard genre bounds. Dior is currently utilising the same bold attitude, which combines emotional nuance, unpredictability, and distinctive style (yeah, you’ve undoubtedly seen her outfits all over your page).

Last October, Jonathan unveiled his first womenswear collection for the house with a webcast that offered a behind-the-scenes peek at the attendees’ fitting day. The presentation featured freshly announced ambassadors such as Greta Lee and Mikey Madison, and 070 Shake was also observed within the mix, possibly a hopeful portent of what was to come?

With this announcement, it’s apparent than ever that Jonathan Anderson intends to bring together some of the best talents throughout the arts, and so far he hasn’t disappointed.