Kendrick Lamar has officially launched his creative agency Project 3- an offshoot of his current business, pgLang.
Project 3 will provide a whole range of services, including creative direction, content creation, brand design, strategy, event planning, and production, whereas pgLang has established a reputation for producing music and videos. This broad experience will serve a variety of industries, including fashion, sports, and the arts.
Lamar explained his plans for this new endeavour to The Business of Fashion, saying, “We’ve spent years developing the foundation at pgLang. Our dedication to spreading that operating system is now embodied by Project 3 Agency, which will change the way companies tell their stories and make sure their message not only reaches an audience but also genuinely moves and inspires culture while giving the young creatives who inspire us new opportunities.
