South African singer and songwriter Tyla has been announced the latest brand ambassador for global jewelry brand Pandora.
As the new face for the global brand, Tyla is stunning in her debut major campaign.
The announcement of the singer as the new ambassador for Pandora comes after she accepted the Impact Award at Billboard’s Women in Music event and just days before her Coachella debut. The South African singer stars in Pandora Styled by Tyla, a handpicked curation of charms that reflect on her journey, career and inspirations.
Representing her breakout hit “Water,” she chose the Cherry Blossom Charm and the Mini Shark Tooth Charm as a nod to her South African heritage. Each piece is worn on necklaces, bracelets and even hoop earrings. For the campaign, Tyla rocks a gold chain with her fanbase’s name spelled out in sparkly letter charms.
Speaking on the partnership, Tyla said in a statement;
“Partnering with Pandora is such an exciting thing to do, I’ve always found their jewelry so fun to style because you can create your own unique pieces of jewelry. It reminds me so much of home because my Mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.”
