A$AP Rocky was seen kneeling in front of actress Margaret Qualley while filming Chanel’s most recent movie campaign in New York City, yet this is obviously untrue. The scene appears to be a light-hearted reference to a proposal, envisioning contemporary romance through the beautiful prism of the House—poetic, fashionable, and charming.
We can only assume that the advertisement, which combines Qualley’s traditional French-girl grace with Rocky’s casual cool, is an homage to intimacy and romance, even though little more is known about it.
Is this Matthieu Blazy’s first Chanel campaign? If that’s the case, what may it indicate about the course he’s steering the House’s narrative?
