Vans is reinventing a classic for the upcoming generation of creatives that follow their rhythm, and in doing so have collaborated with Little Simz to present the next chapter of the Premium Old Skool Music Collection. The Premium Old Skool collection by Vans’ EMEA team rider Helena Long is coined from the theme Born in skate, raised in music, and fusing heritage with innovation

Since joining the Vans family in 2023, Little Simz has made a lasting impression on the company with a unique Slip-On collection, several campaign elements, and a memorable House of Vans performance in Johannesburg.

Also Read: Puma Enters Hogwarts With Its Latest Harry Potter Inspired Collection

She now wears the Premium Old Skool, a shoe that questions the status quo, much like her music. The campaign, which was shot in Johannesburg during Little Simz’s main performance at House of Vans, centers on Little Simz and Helena Long and was photographed by longtime partner Fenn O’Meally.

Watch Now: RV- Unmute, Pepper Demm Session With Lali and Lola

The Old Skool was designed with skaters in mind when it was first released in 1977 as the Style 36, but its impact extended beyond that. It became a symbol of inventiveness and rebellion since it was the first Vans sneaker to have the now-iconic Sidestripe. Skaters forging their route, hip-hop stages, and sweaty punk clubs have all worn it for decades. Drawing  inspiration from the three important musical eras that established the Old Skool as a cultural mainstay, the Premium Old Skool Music Collection harnesses that vitality.