Teenage football sensation Lamine Yamal has been announced by Beats by Dre as its latest global ambassador.
The 16-year-old FC Barcelona winger is taking the world by storm at just 16 as he is not only breaking records on the pitch but also stepping into the world of cultural influence with one of the world’s most iconic audio brands.
The announcement comes alongside a dynamic new campaign video, showcasing Yamal in a sharp suit, confidently navigating his way through a soundscape in search of the perfect beat. The clip captures his charisma and poise, highlighting a range of musical selections, most notably featuring Spanish-Moroccan rapper Morad, Yamal’s favourite artist, who also makes a cameo appearance.
Yamal dons a custom pair of Beats Studio Pro headphones, styled in the colours of his football team, adding a personal touch to the collaboration. Sleek, vibrant, and unmistakably his, they reflect the rising star’s unique sense of identity and pride.
Check out the campaign photos below.
