Kid Cudi has unveiled his WZRD brand’s first ever collection.
In 2023, Cudi originally announced the creation of the brand in, titled WZRD CWBY, the latter being an ode to Nigo’s storm cowboy logo. WZRD has dropped its first collection two years after the announcement of its creation. Led by a letterman jacket, the collection is a great jumping off point for his whimsical wizard logo and street-influenced design. Among the selection of t-shirts, hoodies, and sweatpants is a range of knits with the logo stitched onto the chest and two letterman jackets with offset sleeve discolouration.
WZRD’s first campaign features Kid Cudi and Pusha T. Check out the video and product shots below.






