Rapper Kendrick Lamar has been named new brand ambassador for French luxury fashion powerhouse Chanel.
Kendrick is scheduled to appear in the French fashion house’s new eyewear campaign that will roll out on Tuesday (April 22) as reported exclusively by Business of Fashion on Monday.
“I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me,” the Pulitzer Prize-winning rapper told BoF in a statement.
“Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses,” he said.
In the music video for his and SZA’s Billboard Hot 100 No. 1 “Luther,” which is currently spending its ninth week atop the all-genre songs tally dated April 26, Dot rocked Chanel shades.
Photographed by the sharp lens of Karim Sadli, Lamar will appear alongside other star ambassadors for Chanel’s latest eyewear campaign.
This is not the first time Lamar is creating moments with the French fashion house as he had earlier wore a custom quilted leather bomber jacket by Chanel’s then-creative director Virginie Viard at the 2023 Met Gala, when the event’s theme celebrated the life of late fashion designer and former Chanel creative director Karl Lagerfeld.
Dot and his creative partner Dave Free later designed the set of Chanel’s January 2024 haute couture show. The pgLang dynamic duo also directed the accompanying short film, The Button, which stars Naomi Campbell and Margaret Qualley.
Lamar’s latest fashion venture comes shortly after he and SZA embarked on their Grand National Tour, which kicked off on Saturday night at Minneapolis’ U.S. Bank Stadium.
