For a moment of creative rebirth, Gucci revisits its roots in Florence, the cradle of the Renaissance. Florence remains central to Gucci’s identity, a place where artisanal craftsmanship, history, and innovation continue to flourish- the city where the fashion powerhouse was founded.

Reflecting Gucci’s timeless ability to move fluidly between past and present. At the heart of this narrative is Palazzo Settimanni — the 15th-century home of the Gucci Archive — a living monument to heritage and reinvention. Here, the House reaffirms its vision: fashion that transcends time, rooted in legacy yet always looking forward.

Archival influences and Florence’s rich heritage come together in a spirited blend of styles, from refined minimalism to bold maximalist expression in the Cruise collection revealed at the Palazzo.

Take a look below.