Reviving the iconic 1000, New Balance has teamed up with Foot Locker to unveil fresh colourways.

Available exclusively on Foot Locker, the new campaign features Latin GRAMMY-winning singer-songwriter Eladio Carrión alongside the talented Nigerian-British singer-songwriter Darkoo. Making the new collaboration a testament to New Balance’s creativity and decorated status in the fashion world, the energies and unique styles of the global ambassadors perfectly embody the spirit of these new sneakers.

 New Balance and Foot Locker are consistently enhancing their collaborative impact on the ever-evolving landscape of youth culture and sneaker subcultures worldwide through their enduring partnership. Honoring its innovative spirit and roots from the turn of the millennium, while also celebrating its one-of-a-kind design that stands out in a crowded marketplace, the latest campaign elegantly and beautifully encapsulates the distinct essence of the New Balance 1000.

Originally launched in 1999, the New Balance 1000 showcases a groundbreaking design that embodies the distinctive Y2K aesthetics of its time. This sneaker stands out with its sleek and streamlined silhouette, accentuated by bold overlay panels that add depth and character. The intricately segmented and sculpted sole unit not only enhances its visual appeal but also provides exceptional comfort and support. Additionally, the nylon eyelets contribute a touch of retro flair, making the 1000 a perfect blend of nostalgia and modernity. This sneaker is a striking departure from traditional designs, effortlessly integrating into today’s sneaker culture while exemplifying New Balance’s renowned craftsmanship and authenticity.

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