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G-SHOCK and Central Cee Announce New Manga-Style Video in “Built Different” Campaign

With the release of a new animated video in the manner of manga, the ongoing collaboration between rapper Central Cee and watch company G-SHOCK is taking a new creative turn.…

A$AP Rocky Rocks Celine SS26 at “Highest 2 Lowest” Film Premiere

True Rocky style. A$AP Rocky at the New York City premiere of “Highest 2 Lowest” last night, Rocky, of course, attracted attention in Michael Rider’s fresh interpretation of Celine’s Spring/Summer…

Usher Joins Ralph Lauren Fragrances as the Face of Ralph’s Club New York

USHER Steps into the world of Fragrances. USHER has formally been named the face of Ralph Lauren Fragrances’ newest fragrance, “Ralph’s Club New York Eau de Parfum.” This is the…

ELEGANCE: ASAP Rocky Steps Out the S-CLASS In True Rocky Style

S-class elegance. Maintaining his long-standing collaboration with Mercedes-Benz, rapper A$AP Rocky stepped out in an S-Class in magnificent style. Like the automobile itself, Rocky epitomises the ideal fusion of elegance,…

Lil Yachty Previews Unreleased Concrete Boys x Nike Air Force 1s in New Music Video

Something special is being laced up by Lil Yachty. As a subdued sequel to his previously hinted collaborations with Nike, the rapper unveiled an unannounced “Black/Orange” version of his Concrete…

PUMA Speedcat Returns with Rosé in a New Colourway

Supported by K-pop phenomenon Rosé, PUMA’s famous Speedcat is back on track, keeping its sleek yet fiery design with a striking new colourway. Rosé represents calm in her most recent…

Converse & Charli XCX Collaborate For Custom Chuck Taylor “Converse By You” Experience

A Brat-worthy customisation. Fans can now customise the Chuck Taylor All Star with Brat-inspired accents thanks to Converse’s collaboration with Charli XCX on the limited-edition “Converse By You” drop. The…

A$AP Rocky Drops Off Some Snaps From Paris Rocking AWGE

A$AP Rocky, a cultural tastemaker and native of Harlem, posted a number of eye-catching images from his trip to Paris on Instagram, presenting outfits from his own multi-hyphenate creative company,…

Bad Bunny Rocks Valentino to ‘Happy Gilmore Sequel’ Premiere

Bad Bunny in Valentino. Under Alessandro Michele’s new creative direction, Bad Bunny once again blurs the boundaries between fashion, fame, and fluidity. This time, he is wearing a striking ensemble…

Remembering Kobe: The Mamba Legacy Still Lives On In Style

Check Out the FC Barcelona-Themed Kobe Bryant x Nike Air Force 1 Low Protro A new pair of Kobe sneakers created in partnership with FC Barcelona, one of the late…