In a historic turn of events, Rwanda has through its tourism board ‘VISIT RWANDA’ signed a significant partnership deal with Spanish football club Atletico De Madrid. The new partnership comes…

Africa’s most dynamic and rising voice in music and pop culture Teejay Ameen has officially joined The Beat London 103.6 FM, a grand move that has excited British listeners. The…

Puma and Rombaut are continuing their futuristic collaboration as they have released the the second iteration of their collaborative footwear following a rapidly sold-out market debut earlier this year.  Extending…

Nike Air Max 95 “Pink Foam” Is it a women’s shoe or a men’s shoe? That’s been the question on everybody’s lips this week, but quite frankly: we don’t care.…

Willy Chavarria and Adidas originals have teamed up to unveil their much-anticipated Spring/Summer 2025 collaboration. Scheduled to go out on May 8th, the collection pays homage to Chicano culture, infused…

Alongside its super-light METASPEED™ RAY running sneakers, ASICS unveils the new METASPEED™ SKY TOKYO and METASPEED™ EDGE TOKYO. The three newly unveiled silhouettes are set to highlight the brands focus on…

TOMS has joined forces with celebrity stylist Jamie Mizrahi- the creative force behind standout looks for Adele, Jennifer Lawrence, and other A-list names for a limited-edition collaboration, The Monochrome Edit.…

The Renaissance. With the Met Gala just around the corner and this year’s theme, “Tailored for You,” aligning with the Costume Institute’s new exhibition “Superfine: Tailoring Black Style,” it’s an ideal moment to reflect—not…

Kid Cudi has unveiled his WZRD brand’s first ever collection. In 2023, Cudi originally announced the creation of the brand in, titled WZRD CWBY, the latter being an ode to…

Ahead of their match against Real Madrid, FC Barcelona have in a surprising turn of events partnered with global music sensation Travis Scott. Marking the sixth special edition jersey that’s…