Future, an American rapper, is the newest brand ambassador for Louis Vuitton. According to men’s creative director Pharrell Williams, Future is the company’s “Friend of the House,” and he keeps expanding his network of “LVers.”
Vuitton’s “unwavering dedication to recognizing and celebrating talent across cultural landscapes” is further demonstrated by the addition of the successful, four-time Grammy Award-winning recording artist to its roster.
Future visited Vuitton’s spring 2026 men’s presentation in Paris in June, hinting at his position. He also wore a custom Louis Vuitton by Williams to the 2025 Met Gala, which featured the theme “Superfine: Tailoring Black Style.”
Future visited Vuitton’s spring 2026 men’s presentation in Paris in June, hinting at his position. He also wore a custom Louis Vuitton by Williams to the 2025 Met Gala, which featured the theme “Superfine: Tailoring Black Style.”
Williams and Future cooperated creatively on the 2014 track “Move That Dope” and its original music video, which has received 58 million YouTube views.
Future “embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences,” according to Vuitton.
