Chelsea FC have joined hands with their Men’s and Women’s teams, alongside with Madness frontman Suggs and UK grime rapper Central Cee in a campaign to the club’s new Nike kit.
The latest campaign aims at showing that Chelsea is more than just a football club — it’s a cultural icon at the heart of London.
Paying tribute to London’s architectural legacy, the iconic Chelsea blue and traditional colors remain at the forefront of this new kit.
The new kit is now available for purchase on the club’s official online store for $167, with both men’s and women’s versions on sale.
In collaboration with production company Till Dawn and Park Pictures, the campaign was developed by London-based cultural consultancy and creative studio ICONIC. The iconic song Our House by legendary band Madness was chosen to highlight Chelsea’s role in London’s cultural scene, especially with Suggs being a lifelong Chelsea fan.
As Chelsea FC Women were recently crowned Women’s Super League champions for the sixth consecutive season, the new campaign celebrates the club’s identity at a historic time. The film was shot across various iconic locations in West London.
From Suggs driving a classic black London taxi to Cole Palmer ordering his beloved jam sandwich at the ‘Carefree Cafe,’ the campaign is packed with fun, Chelsea-flavored moments. There, he’s handed a café loyalty card stamped with two stars, representing Chelsea’s two UEFA Champions League titles. Sam Kerr is also shown holding one of her three Women’s Super League trophies won with the club.
London, It’s Our House was directed by Jake Erland, whose work with brands like Dior and LVMH is known for its distinctive visual style. Erland captures both the legacy and the vibrant, youthful energy of London. His background in fashion and luxury brings a deliberate tonal richness to the film, portraying a cosmopolitan London through the lens of Chelsea FC.
Who Stars in Chelsea FC’s New Campaign?
The two-minute video features a star-studded cast including:
- Lionesses’ Millie Bright
- Lauren James
- Cole Palmer
- Reece James
- Moises Caicedo
- Sam Kerr
- Guro Reiten
- Naomi Girma
- Nicolas Jackson
- Enzo Fernández
- Central Cee
- Ife Ogunjobi
