Since 1898, the German label RIMOWA has built a legacy of luggage that lasts a lifetime.
Continuing its mission to spotlight travel as a catalyst for personal evolution, the brand has returned with chapter 5 of its ‘Never Still’ campaign. Cementing the brand’s legacy, the latest chapter celebrates movement not just as a means of going places, but as a journey of becoming.
The campaign, featuring three global and cultural powerhouses weaves together stories shaped by the road. Mando-pop icon Jay Chou reflects on travel as creative fuel. Formula One legend Lewis Hamilton taps into the resilience and reinvention that comes from pushing past comfort zones, while global superstar Rosé offers a softer, introspective take, exploring how travel reshapes our idea of home and what truly matters.
Take a look at the campaign below.
