Igniting a heated cultural conversation, Levi’s has teamed up with pop star Beyonce for their ‘Reiimagine’ campaign, making waves into its third chapter: “Refrigerator.”
“Refrigerator” shifts gears, transporting us to a sun-drenched roadside diner building on the momentum of “Launderette,” which provocatively reinterpreted a classic Levi’s ad, and “Pool Hall,” an ode to the brand’s musical roots.
The film anchored by Beyonce’s superstar and magnetic appearance showcases her in iconic Levi’s pieces – the Western Shirt, 501 Original Shorts, a crisp tank, and a red paisley bandana – each element radiating effortless style and readiness for whatever comes next.
Take a look into the campaign:
